Categories : Denver Cabinet Express Blog
If you want to gain a competitive advantage, you’ve got to provide the best service. And service is more than just the work you do onsite. It includes having the right processes and partners in place to run your business effectively and efficiently, including partners for things like wholesale cabinets, fixtures, and flooring.
When you first started your business, were you working from home or out of a small office? Did you have one person who played the roles of receptionist, scheduler, customer service rep, and accountant? Did you eventually add more people over time as your company grew? Of course you did.
Here are the important questions. Did your processes evolve as your business grew? Did you train employees on the proper implementation of the tools and processes they had at their disposal? Did you even know what those tools and processes were? Do you know now?
Here’s a clue to help you answer those questions realistically. Is your office staff stressed out and always missing, or barely making deadlines? Do you get a lot of calls from clients wondering what’s happening with their project because no one has been in touch? Do you find yourself constantly dealing with difficult cash flow decisions because there just never seems to be enough to get through the month? If the answer to these questions is yes, you need to take a good look at your businesses processes. If you need it, get some outside help.
If your business isn’t running like a well-oiled machine, you can be 100 percent certain that you are throwing money down the drain, losing out on opportunities to bid on new projects, and letting good leads slip through the cracks.
Part of scaling up your business processes is making sure that you’ve got partners that can grow and evolve with you. One partner that can definitely do that is Denver Cabinet Express. Partnering with us for your wholesale cabinets means you’ve got everything you need at your fingertips, on demand. Your team can call us any time with questions. We can supply you with samples. And, we can turn around your orders for RTA or pre-assembled cabinets very quickly.
One of the reasons having a customer focus is so important is that, in general, a lot of people have just come to expect bad customer service. So when they receive great customer service from you or someone else, they are blown away.
Another reason to focus on customer service is that unhappy customers talk. According to Remodelers Advantage, a dissatisfied customer will tell between eight and ten people about their bad experience. And if that happens, it takes twelve positive reviews from happy customers to make up for the one negative experience. That being said, we know that mistakes happen and things go wrong. Being customer focused and providing good service doesn’t mean that you’ll never make a mistake. It means that when you do, you handle it in a way that is in the customer’s best interest and that you’ll go out of your way to make sure the customer knows that you are putting their interests first. We do that here at Denver Cabinet Express, so you can rest assured that with us as your wholesale cabinet partner, we’ll always be customer focused. That means putting you and your clients first.
Another very good reason to put customer service first is because it is just simply good for business. Studies show that consumers will pay up to ten percent more when they are confident that the level of service they’ll receive is superior to other options.
Ultimately you should be providing superior customer service because it is the right thing to do. The golden rule applies. But, if you need more incentive, remember that it is just good for business. Customer loyalty is improved so you’ll get more referrals and recommendations. And that translates into higher profits and an edge over the competition. Remember, keeping one happy customer costs less than acquiring around six new customers. That has to be worth a lot to your business’s bottom line.
Give us a call to talk about partnering with Denver Cabinet Express for all of your wholesale cabinet needs. We’re here to help, and we look forward to hearing from you.